Circle Audit® Technology
MMI’s patent-pending Circle Audit® technology is designed to allow for seamless data acquisition from the client’s media buying agency, regardless of the size of the media buy. Circle Audit® currently interfaces with every major US media buying platform. Export protocols have been carefully designed to ensure that all data needed for the audit can be electronically transferred to MMI. The only data that we cannot move electronically from a media buying agency is data that does not reside in an electronic buying platform in the first place.
Our Circle Audit® technology enables MMI to move data, run Quality Controls and perform analyses all within 30 days from receipt of confirmed data. Timeliness combined with actionable outputs helps ensure positive return on the client’s media investment.
